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The food and drink industry is intensely competitive. With both large, global companies and small specialised producers and distributors vying for attention. Good product is no longer enough to survive in today’s climate. Exceptional packaging and presentation and the communication of a clear and unique brand is essential to both getting product into the right retail environments and ensuring demand is created and sustained. PDRs' close partnership with the Packaging Innovation Group within the University of Wales allowS its packaging, branding and communications services to be underpinned by a deep scientific knowledge. This includes areas such as food law advice, HACCP, material sourcing, labelling legislation, food safety and shelf life determination from over 20 food scientists, auditors, microbiologists and quality experts.
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