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  Western Avenue
  Cardiff CF5 2YB

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At PDR product design and development lies at the core of our activities.

Effective product design is not only a vital factor in the creation of sustainable commercial success for any organisation, it is a tool that can connect all aspects of the organisation to the customer in an effective and direct way.

Our approach draws upon many years of experience across a variety of industries, a world renowned research base and the talent of some of the best designers and engineers available.

We believe strongly in the need for design to be an inclusive and open process to succeed. A deep and thorough understanding of the client company, its markets and its customers needs to combine with an awareness of user behaviour, ergonomics, emerging technologies, societal and design trends to create products that delight and excel.

PDR have won a significant number of the major international design awards recently for its clients, testimony in part to the approach, dedication and talent of our people.