Key to the success of any product development is a deep and thorough understanding of the user. PDR has a unique and world leading facility to undertake rapid ethnographic analysis in a controlled and systematic manner. The capability allows for deeper user insights to uncover sources of innovation, greatly accelerating the effectiveness and speed of development activity. A specialised laboratory, comprising the very latest video observation technology and behavioural analysis software allows the creation of environments and situations that reflect the natural conditions of use whilst facilitating detailed, unobtrusive analysis and observation. The approach and technology is unique, generating extremely valuable consumer and user insights and product behaviours at a fraction of the cost of alternative methods. |